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PRERACER

For race organisers

Turn your race into a game participants can play before race day.

Your race is more than a route to the finish. What makes it distinctive lives in the climbs, aid stations, crowds, history, local stories and landmarks. Preracer turns those details into a tactical game participants can experience before race day.

What participants experience

Participants move through your real course one situation at a time. They encounter its terrain, landmarks, crowds, local stories and unexpected moments, make choices about what they are willing to spend, and manage sugar, water, legs and morale all the way to the finish.

For runners, it is a fun way to get to know the race. For organisers, it creates a new digital engagement moment before race day. Race partners can appear naturally inside selected situations and stories, without buying an advantage or changing the balance. The experience is built around choices and consequences rather than route simulation or training data.

Available today

  • A working first release on Garmin watches
  • Two fully calibrated courses
  • 49 supported Garmin devices

Built with pilot partners

  • Your real route and the details that make your race distinctive, turned into a balanced game
  • A simple way for participants to open your race directly on their watch
  • A leaderboard you can put on screen at the expo
  • A branded race page to link from your own site
  • Sponsor moments woven into the course

Sponsor moments that belong in the story.

A sponsor partner can appear where they naturally fit: a visit to a local running shoe shop during training, a nutrition partner at an aid station or their tent near the finish. Because the moment is part of the situation and story, participants encounter the partner as race content rather than an interruption.

A sponsored moment never buys an advantage and never changes the game in the sponsor's favour. Choices and consequences remain balanced for the player — no pay-to-win and no forced message.

For organisers, this creates a new partner opportunity inside the pre-race experience without turning the game into advertising.

How it works

  1. 01

    Tell us about your race.

    A short form, then a call. No GPX file needed.

  2. 02

    You send descriptions.

    What the course feels like at kilometre 8 and kilometre 30. Where it hurts. What the crowd does. What goes wrong.

  3. 03

    Your pilot course takes shape.

    We translate your route, local stories and signature details into situations, choices and mechanics, then calibrate the result. This usually takes around two weeks.

  4. 04

    You review once.

    One round, then it goes live.

Every course goes through the same gate.

During the pilot phase, every race is authored and calibrated hands-on. Each course is built from real route and race details, then simulated 8,000 times to check that the choices are genuinely difficult — that no single strategy wins, that every resource matters and that finishing feels earned.

Amsterdam and DXT35 passed that gate. Yours will too, or it doesn't ship.

Start with a pilot.

Preracer is opening a small number of pilot places. Keeping the first group focused allows close collaboration and deliberate quality control while the format develops with its pilot partners.

Pilot partners get a course at pilot pricing and real influence over what gets built next. In exchange, we'd like to share the story of how it went.

Prefer to see the first case study before joining? The wider programme will follow the first pilots.

Tell us about your race